Message from the President & CEO
By Kristen Amyx
The Goleta City Council unanimously approved an economic development strategic plan this month.
With so many milestones achieved by our new City, I am glad to see a new focus on the economic engines that drive the economy of Goleta and make it such a great place to live, work and play.
The City took a comprehensive approach to setting some targets and goals for maintaining and growing our economic base. They also worked with the Chamber – asked us to participate in the City’s process for developing this plan. These are very positive steps that show that the City is turning a corner and working hard to be known as business-friendly.
The goals of the Economic Development Strategic Plan mirror many of the Chamber’s.
- Creating and maintaining jobs
- Increasing tourism revenue
- Helping businesses with access to new sources of capital, including federal and state programs like the Small Business Administration, industrial development bonds, the American Recovery and Reinvestment Act and Workforce Investment
- Pursuing additional green technology and sustainable energy clusters
- Increasing our local and regional partnerships
- Improving the permitting process
- And working to improve business in Old Town
The framework and strategies in the plan are straightforward and simple. Not easy, but simple. There is a chart that outlines the timelines and responsibilities for leadership toward achieving the goals, and it relies strategically and consistently on the Chamber and the business community. We, the Chamber, should take this very seriously and use the plan is to become a roadmap for programs that the Chamber will work on for years to come.
Here are a few highlights from the economic development strategic plan:
Strategy 1.5 is to develop a closer working relationship with the Airport. Business travelers use the SB airport and then we “lose them” to Santa Barbara for their shopping and lodging. There is also strategic planning that could enhance the Airport’s commercial real estate strategy that would help keep good businesses in Goleta.
Strategy 2.1 to Promote Goleta – whether it is locally, to our immediate region, or to capture more of the Santa Barbara market travelers, a program to promote Goleta as a tourism spot, provide conference support to businesses and keep more travelers in Goleta hotels – is a good strategy. There are tried and true methods to increasing revenue in this area, and we have significant TOT revenue to use to fund it.
Strategy 3.2 suggests partnering with UCSB to provide incubator-type programs to help start-up companies grow in Goleta. We believe this is one of the top priorities we should focus on right now and we made a proposal for a similar program last year.
Strategy 4.4 proposed to pursue funding through the Energy Efficiency and Conservation Block Grant (EECBG) program. There is $350 million available through the Federal Stimulus package that we believe we could apply for to help fund the UCSB partnership in the incubator and start-up programs that we propose.
Several strategies propose business roundtables and business outreach events – the Chamber has already begun some of these programs with help from the City and we see the expansion and continuation of these as a positive.
Then Strategy 5.4 is to explore the creation of a South County economic development office – we believe that this, or in the form of the Goleta Innovation Center that we proposed, or even an economic development position or department at the City would be vital to the success of future economic vitality efforts.
In summary, this is a good plan, but it is only a plan. Efforts made by the City and our Chamber to make progress towards these goals will truly make an economic impact on our beloved Goleta.