Deckers Outdoor Breaks Ground in Goleta
By Noozhawk Writer Alex Kacik
It all started from his mom’s garage about 38 years ago.
Doug Otto was a surfer with a dream — to make a living in surfing.
“He was a UCSB finance major, but more important he was
an avid surfer,” said Angel Martinez, Deckers Outdoor Corp. president and CEO.
“He really invented the modern flip-flop we know today,
the neoprene rubber with parachute webbing. Tahey were called Deckers. He had a
little factory in Carpinteria but worked originally out of his mom’s garage in
1973.”
From its humble beginnings in the early 1970s, Deckers is now expanding into the Cabrillo Business Park in Goleta, where Martinez, fellow executives, community leaders and Goleta officials broke ground Wednesday afternoon.
The global manufacturer of brands such as Ugg, Simple,
Sanuk and Teva shoes has outgrown its location at 495 S. Fairview Ave. and will
move to the corner of Hollister Avenue and Los Carneros Road.
Deckers purchased the Ugg brand in 1995, when it recorded
$13 million in annual sales, Martinez said. This year, Ugg is expected to
surpass $1 billion.
The 13.8-acre Goleta site will include three buildings
totaling 150,000 square feet and an additional fourth building that may be
developed later. The headquarters is projected to house more than 400
employees, and will include a gym, a cafeteria, a 4,000-square-foot retail
store and a multiuse rotunda. Deckers plans to move in by mid-2013.
“I have to say it was Goleta that truly expressed the
desire and shared vision for Deckers being here for the long run,” Martinez
said. “It isn’t just the economic impact of Deckers; it’s the quality of life
for all the people who work at Deckers as well as the benefits the city will
derive from a global headquarters.
“It’s an opportunity for a young city like Goleta to
establish itself as a pragmatic business-friendly steward of the future.”
Steve Fedde of Sares-Regis Group, the Cabrillo Business
Park developer, said it’s not often a community has the opportunity to keep a
locally founded, growing company local.
“What’s more important than anything is the city’s
flexibility in helping Deckers help us work through the process to make those
changes to get them the campus they really needed,” he said.
Los Carneros Road and Hollister Avenue will be improved
with new medians, landscape sidewalks, bike paths and public transportation
infrastructure. The construction will work around the protected wetlands.
“Being an environmentalist, to be celebrating a
development as the first day as mayor feels a little funny, but as a
development it’s so right that I can do it with clear conscience and warm
heart,” said Ed Easton, who was appointed mayor of Goleta at a meeting Tuesday
night.
Pacifica Commercial Realty vice president Mark Mattingly
called it a development that will spark the Cabrillo Business Park and,
hopefully, attract other businesses to the area.
“This company is committed to this area, to quality jobs
and to the future,” Martinez said. “We want to see this area grow to be a big
source of business and productivity in the Central Coast. We hope this will be
a magnet.”
In terms of Deckers’ local roots, quality employers and
sustainable practices, Goleta couldn’t have asked for a better fit, said
Kristen Amyx, president and CEO of the Goleta Valley Chamber of Commerce.
“It’s symbolic in the change in the relationship with the
city of Goleta between the chamber and the businesses, and a clear herald from
them that they want to work with us and be problem-solvers,” said Amyx, adding
that this development couldn’t have happened 10 years ago.
“They’re forward-thinking, and that’s huge for those
looking to come here or grow here.”
For Deckers, Santa Barbara County is where it all began.
Now, it’s somewhat hard for Martinez to believe.
“I can’t believe this day is actually here,” he said.
“These projects start as dreams end up in too many cases as nightmares. But not
in this case. This has been a pleasure.”
— Noozhawk business writer Alex Kacik can be reached at akacik@noozhawk.com.
